Avaliação de posters

The design clearly and completely communicates the message. A degree of originality is used in the graphics and/or illustrations. The composition leaves enough negative space around the edges of the poster so that the eye can move around the images. A center of interest is established and the work is visually balanced. Lines, values, and shapes are appropriately clear and add to the communication and aesthetics of the work. The craftsmanship is of high quality.

O design comunica claramente e completamente a mensagem. Um elevado grau de originalidade é usado nos elementos gráficos e/ou nas ilustrações ou imagens. A composição deixa espaços negativos suficientes à volta dos elementos do poster para que o olhar circule pela(a) imagem(ens). Um centro de atenção foi estabelecido e o trabalho está visualmente equilibrado. Linhas, valores (cromáticos ou lumínicos) e formas são apropriados e claros e adicionam valor comunicativo e estético ao trabalho.

3 – The design communicates the message. The graphics and/or illustrations are appropriate to the message. The composition leaves enough negative space around the edges of the poster so that the eye can move around the images. A center of interest is established and the work is visually balanced. Lines, values, and shapes are appropriately clear and add to the communication of the work. The craftsmanship is of adequate quality so as not to detract from the visual effect.

2 – The design communicates most elements of the message but some details may be left out. The graphics and/or illustrations do not necessarily fit the theme. The composition does not use the space well but the message is reasonably clear. A center of interest may not be as clear, and the work may not be visually balanced. Lines, values, and shapes are of unsure quality and do not add to the communication. The craftsmanship may be of such quality to detract from visual effect but central message is still present.

1 – Essential elements are missing from the design and it does not communicate the message. The graphics and/or illustrations do not fit the theme or detract from the message. The composition uses space poorly, with no margins, uneven lettering, and poor spacing of lines. There is no center of interest and the work is not visually balanced. Lines, values, and shapes are of poor quality and do not add to the communication. The craftsmanship is of poor quality and detracts from visual effect. The central message is unclear as a result of the lack of visual design.

0 – Unfinished or missing

~ por Francisco Carlos Rodrigues em Novembro 19, 2007.

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